Before deciding on a name for my production company and designing my own logo I have done some research into real production companies and their logos.
American production and distribution company.
Founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen.
DreamWorks aim to product high-quality family animations. Their aim is mirrored within their logo as the typography is colourful and fun, appealing to young children and the images are 'dreamlike' and build on the fantasy which is featured in many of their productions (such as Shrek). The logo overall appeals to families and has appropriate images which reach out to their target audience. The logo is bright and eye-catching which will appeal to adults as well as children.
French production and distribution company.
Founded in 1896 by brothers Charles, Emile, Theophile and Jacques Pathé.
The pathé company logo stands out and gives a off a fun vibe which will appeal to younger audiences specifically. The speech bubble coming from the chickens mouth is comical and will also appeal to the younger generation. The typography is dynamic, the different sized lettering and bubble writing makes the text stand out against the orange background. The logo is clear and easy to read which also will appeal to younger audiences. Altogether I think that this logo mainly appeals to younger audiences due to the playful imagery and bright orange colour.
American production company.
Founded in 1912 by Carl Leammle.
Founded in 1912 by Carl Leammle.
One of the nice things about the Universal logo is that it has incorporated both the word and image together, the picture of the world mirrors the 'Universal' name. By doing this I feel that it portrays the message that Universal is a world-wide production company that produces mainstream films that appeal to the fourth quadrant, audiences around the world. The Universal logo, I feel, has a more professional, sophisticated feel to it than the others I have analysed so far, this is due to the fact that the logo has used a bold hard font and cold colours compared to the previous logos. The professional look is more likely to attract older audiences as they will associate the high-class feel of the logo with good, high-quality films. However Universal have still tried to attract younger audiences with their logo by the 'fun' image of the glowing world and stars. Altogether I do like the Universal logo and think that it does appeal to the types of audiences they target and represents the type of high-quality films they provide.
American production company.
Founded in 1904 by William Fox.
The main eye-catching component of the 20th Century Fox logo is the bold 3D lettering which makes up the production company name. The audience recognises immediately the company name as soon as they see the logo. Much like the Universal logo the 20th Century Fox logo also has a sense of sophistication about it due to the deep rich colours. The imagery used, specifically the spotlights pointing to the font, makes the company image look superior. Overall I feel that this logo appeals more to adult audiences rather than children as it uses little imagery and plain colours giving it a more professional feel and look.
